WinterBlast is an all inclusive kick-off to the Holiday Season. The SofA parades were started by the local artists in the district as a fun way to utilize the neighborhood name, South of A Street (SofA), and bring attention to an overlooked area of town. The parades and the event that has developed around them, has grown into a beloved Santa Rosa festival.
Everyone is invited to participate, whether by being a spectator, dressing up, or building a lighted up sofa on wheels to push through the streets. Visitors are invited into the many artists’ open studios from 3-5 pm and encouraged to enjoy the multiple offerings of food and beverages. Many of the participating businesses have bands or special performances happening between parade times.
The event brings together dozens of creative communities from the greater Bay Area that put together elaborate sofas on wheels, organized and lighted themed walking battalions, and marching bands.
Parking is available on neighboring streets, in one of the nearby City of SR parking garages, or in the Santa Rosa Plaza Mall parking garage, one block north of the event.
3pm: Vendors and Arts Studios open
5pm: First parade begins
6pm: Dance party
7pm: Second parade
8pm: After-party at Shady Oak Brew House
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SOFA Art District
South A Street and Sebastopol Avenue
- Santa Rosa