Curious about Happening’s transitions over the last year?
Here’s what happened:
From 2016 to 2025, Happening in Sonoma County became the go-to source for local entertainment, arts, and recreation. It survived fires, floods, and a pandemic shut-down. The project was labor-intensive and consistently underfunded. Last fall, a long-time local non-profit took over its publication, but the organization soon closed and Happening was gone.
The original Happening in Sonoma County is back now, under its original publisher, and needs your support to survive.
It takes a village
❤️ Here’s how you can help:
• Visit the website often
• Follow us on Facebook and Instagram, share and respond to our posts, and post positive reviews on our social pages
• Sign up for our weekly newsletter
• Leave a positive review on our Google Business Profile.
• Volunteer to help produce Happening.
-If you have a couple of hours a week or more available and basic computer skills, we can use your help.
-Help distribute our cards in local venues and businesses.
-Experienced AI users: Could you help us adopt this technology to help us automate some of our labor-intensive tasks and reduce our costs?
• Donate: a little or a lot, it will go a long way to help!
• Businesses/Organizations:
–Advertise on Happening. Our very large audience loves to support local!
-If you host or organize entertainment, arts, or recreation events, list your events on our calendar.
-Link to HappeningSonomacounty.com on your website and/or in your newsletters.
–Lend expertise or share resources